There are very few companies that measure up when it comes to making a great product these days. Very few need to. Americans have long loved a great deal: All you can eat buffet; Buy one, get one free; Bigger, better feature lists. However, I argue that things are changing. Because of things like Web 2.0, (Note: I hate to even utter the phrase “Web 2.0” because it’s really just an outgrowth of the technology finally being able to offer the kind of quality user experiences that designers and information architects have been drooling over for, well since the Web.) the iPhone, and Apple’s overall strong market surge as of late, consumers are starting to understand that what looks good on paper is not always what works the best in practice.

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